Context of Culture

The idea of context in culture was an idea put forth by an anthropologist by the name of Edward T Hall.  Hall breaks up culture into two main groups: High and Low context cultures.  He refers to context as the stimuli, environment or ambiance surrounding the environment.  Depending on how a culture relies on the three points to communicate their meaning, will place them in either High or Low context cultures.  For example, Hall goes on to explain that low-context cultures assume that the individuals know very little about what they are being told, and therefore must be given a lot of background information.  High-Context cultures assume the individual is knowledgeable about the subject and has to be given very little background information.

LOW CONTEXT LINKS:

– <http://jcmc.indiana.edu/vol11/issue1/wuertz.html&gt;

– <http://www.marin.edu/buscom/index_files/Page605.htm&gt;

– <http://academic.brooklyn.cuny.edu/english/melani/cs6/tan.html&gt;

HIGH CONTEXT LINKS:

– <http://www.culture-at-work.com/highlow.html>

– <http://www.via-web.de/high-context-vs-low-context/>

– <http://mqjeffrey.hubpages.com/hub/High-Context-vs-Low-Context-Communication>

– <http://globalizen.wordpress.com/2010/06/14/high-context-vs-low-context-communication/>

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