The idea of context in culture was an idea put forth by an anthropologist by the name of Edward T Hall. Hall breaks up culture into two main groups: High and Low context cultures. He refers to context as the stimuli, environment or ambiance surrounding the environment. Depending on how a culture relies on the three points to communicate their meaning, will place them in either High or Low context cultures. For example, Hall goes on to explain that low-context cultures assume that the individuals know very little about what they are being told, and therefore must be given a lot of background information. High-Context cultures assume the individual is knowledgeable about the subject and has to be given very little background information.
LOW CONTEXT LINKS:
HIGH CONTEXT LINKS: